Examples of Interactivity in the Automotive Industry

The ability to customise the vehcile you buy has been around for a while. I am uncertain of a time but it has since moved on from picking what you wanted from a brochure in a dealership. You can go onto a car brands website and build and order the car you want whilst viewing a render of what the car will look like.

To get an idea of how it worked, i went to Fords website and went to the Build & Price option.



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